Kaylin Marcotte reached out to Sonderwelt ahead of her company’s launch for help designing and manufacturing the flagship package for her puzzle concept. Jiggy Puzzles works with artists to transform their work into elegant puzzles that double as framable prints. The conceptual design phase helped us focus in on the high-art angle, and we landed on a vertical package inspired by the white plinths in museums.

An Example of the Small-Size Packaging

Users open the box like a cloche, revealing a glass jar full of puzzle pieces, a tube of puzzle glue, and a luxe brass spreader with a link to video instructions etched into it. With a company slogan of “Puzzles worth framing,” it was critical that we build the possibility of preserving the completed puzzle into each gift box. I designed the complete package, including the inside accessories and their presentation, and worked with Jiggy’s manufacturing vendors to bring the vision to life.

Soon after launch, Jiggy Puzzles were sold out everywhere! In 2020, I designed graphics for an extension of concept package exclusively for sale at Anthropologie. My original design has been praised by the likes of Oprah Winfrey in O Magazine and continues to sell on the Jiggy Puzzles website.

SHARK TANK – “1224” – An entrepreneur from New York City shows she has all the right pieces for a good business with her new way to experience art.

In Shark Tank Season 12 Episode 22, Kaylin secured $500,000 in funding from Mark Cuban for her aesthetic and innovative approach to puzzling. The investor panel commented that the packaging was “beautiful”. Thanks Sharks!